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Making Money With Pay Per Click

Making money with your website is definitely possible. There are a number of different ways that you can make money, but the easiest is through the pay-per-click model.

With PPC advertising, ads will be displayed on your website and you will be paid whenever someone clicks on them. Companies are paying Google (and other search engines) to advertise through their ad network. Google then automatically chooses relevant sites within their network on which to place their ads: this could be your website. […]

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3 Small Businesses That Crush Their Competition on Facebook

Did you know that 96 percent of brands use Facebook for small business marketing? While it’s rare to find a business these days that does not have a Facebook presence, it certainly doesn’t mean that every business is dominating Facebook marketing.

In fact, the majority of small business owners are not using Facebook to its fullest potential and therefore are missing many of the benefits that social media has to offer. […]

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How to Use the Psychology of Color to Create a Killer Website for Small Business

As a marketer, you already know the powerful role that color plays in influencing a decision, and this is especially true with a website for small business.

There’s actually a field out there known as color psychology that is dedicated to understanding how color affects human behavior.

According to research from QuickSprout, 90 percent of product assessments that consumers make have to do with color. […]