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Pixel Caffeine WordPress Plugin: Create Facebook Custom Audiences In A Breeze

Marketing on Facebook is not the same anymore.

Unlike a few years back, when Facebook pages used to be completely free and one could rely on driving decent traffic from them, we can’t rely on driving a lot of organic traffic from Facebook pages.

This is why most bloggers have started taking the help of paid promotions on Facebook in order to have their articles reach their target audience. […]

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3 Small Businesses That Crush Their Competition on Facebook

Did you know that 96 percent of brands use Facebook for small business marketing? While it’s rare to find a business these days that does not have a Facebook presence, it certainly doesn’t mean that every business is dominating Facebook marketing.

In fact, the majority of small business owners are not using Facebook to its fullest potential and therefore are missing many of the benefits that social media has to offer. […]

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How to Create a Facebook Business Page

Many entrepreneurs have made a habit of using their personal social media accounts to promote their businesses.

While an entrepreneur and his business are essentially one in the same, it’s a best practice to have separate personal and business social media accounts.

This is especially true for Facebook, as having a separate Facebook business pageoffers a number of benefits, such as having access to Facebook Insights tools, boosting SEO, and increasing the overall awareness of your brand. […]

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7 Facebook marketing tips

As a business tool, Facebook is continuously dominating the popularity contest as a key component of most content marketing strategies. However, because of it’s longevity, you may find yourself struggling to constantly come up with new content and fresh ideas for your company or brand’s Facebook page.

Although it’s tempting to just write up some content, find a cute image, and post away, approaching Facebook with some strategy will improve your chances of actually engaging in valuable conversations with your audience and customers. The following Facebook marketing tips will help you increase engagement with your Facebook marketing efforts, no poking required. […]