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3 Small Businesses That Crush Their Competition on Facebook

Did you know that 96 percent of brands use Facebook for small business marketing? While it’s rare to find a business these days that does not have a Facebook presence, it certainly doesn’t mean that every business is dominating Facebook marketing.

In fact, the majority of small business owners are not using Facebook to its fullest potential and therefore are missing many of the benefits that social media has to offer. […]

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25 Amazing Video Marketing Statistics For 2017

25 Amazing Video Marketing Statistics for 2017     

Video marketing in 2017 is set to be huge mainly due to the expected impact of the videos in terms of convincing the target audience and overall consumer community. Professional advertisers have targeted video marketing as a mode of engaging the target population and these amazing statistics signify why videos are bound to take over in 2017.

45% of online community watch more than an hour of videos […]

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How to Create a Facebook Business Page

Many entrepreneurs have made a habit of using their personal social media accounts to promote their businesses.

While an entrepreneur and his business are essentially one in the same, it’s a best practice to have separate personal and business social media accounts.

This is especially true for Facebook, as having a separate Facebook business pageoffers a number of benefits, such as having access to Facebook Insights tools, boosting SEO, and increasing the overall awareness of your brand. […]

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Does your Business really need a Website or can you just rely on Social Media?

Bespoke websites can cost from as little as £99 to thousands of pounds, so should small businesses abandon them in favour of Social Media platforms to save time and money? Or does this strategy only work for certain established and niche industries? Are websites really necessary? Social Media sites like Facebook, Pinterest and Twitter are free, easy to use and update automatically and provide a ready audience for products and services. Why go to all the bother of having a website then?

The Case for Websites

While social media is free and offers a great way to market a business, the functionality of these sites is limited and that is the biggest drawback. There are several things that a website can do that Social Media cannot. Advanced functionality aside, having a website adds online credibility and respectability to your brand. Some larger companies frown upon employees using Social Media during office hours and may even block access to these sites through their firewalls. If you are selling business to business this needs to be taken into consideration. […]