Designers V/S Clients

In a perfect world, the client-designer relationship is built upon a common sense of purpose, goals and objectives. In reality, their varying perspectives make things a little bit more complicated. The client wants the logo to be bigger, colors to be brighter and the typeface to be groovier. The designer wants more white space, subtle colors and the font equivalent of Candice Swanepoel (go ahead, Google her). […]