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Does your Business really need a Website or can you just rely on Social Media?

Bespoke websites can cost from as little as £99 to thousands of pounds, so should small businesses abandon them in favour of Social Media platforms to save time and money? Or does this strategy only work for certain established and niche industries? Are websites really necessary? Social Media sites like Facebook, Pinterest and Twitter are free, easy to use and update automatically and provide a ready audience for products and services. Why go to all the bother of having a website then?

The Case for Websites

While social media is free and offers a great way to market a business, the functionality of these sites is limited and that is the biggest drawback. There are several things that a website can do that Social Media cannot. Advanced functionality aside, having a website adds online credibility and respectability to your brand. Some larger companies frown upon employees using Social Media during office hours and may even block access to these sites through their firewalls. If you are selling business to business this needs to be taken into consideration. […]

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How to Easily Share Content Across Social Networks

Creating content and getting that content seen are two very different struggles, and marketers know both all too well. Social media has only increased the complexity of these processes, by adding a series of essential channels, each with its own audiences and content types.

Standing out on social media and getting your content seen and shared takes effort and dedication. But with a few key ‘cheats’ and utilising best practices, social media success is within the reach of anyone.

Not every business has the time necessary to have an active social media strategy encompassing the mirriad stands of social media available today.[…]

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Outsource Web Design: Trust in the Experts, Grow Your Agency

As a digital marketing agency, you want to serve your clients with the best web design service and provide them the results they want for their business while also growing your revenue. But, do you need to do everything by yourself? No, you don’t.

While you can expand your expertise in the digital marketing field, this doesn’t mean you have to do all the work for your client’s website design. This is why we created our outsource web design services , to give your agency the tools and expertise you need to make your web design process easy, provide the capabilities to scale your business, and increase your revenue. […]

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15 Social Media Tools That Will Instantly Increase Your Engagement

Nothing could be more demanding and time-consuming than manually running a business.

When you keep having to do everything manually, you will often spend lots of time without achieving very much.

Blogging has many branches, and I bet you already know that all of these branches take time to perfect, especially if you’re someone who values quality (like me).

The primary reason people succeed at internet marketing is that they have all of their tedious tasks systemized with tools.

Social media marketing, for example, takes up a hell of a lot of time. How can you possibly do all of it manually? […]

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7 Facebook marketing tips

As a business tool, Facebook is continuously dominating the popularity contest as a key component of most content marketing strategies. However, because of it’s longevity, you may find yourself struggling to constantly come up with new content and fresh ideas for your company or brand’s Facebook page.

Although it’s tempting to just write up some content, find a cute image, and post away, approaching Facebook with some strategy will improve your chances of actually engaging in valuable conversations with your audience and customers. The following Facebook marketing tips will help you increase engagement with your Facebook marketing efforts, no poking required. […]

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How to get to the Top of Google Search Rankings

It’s possible to compete with established companies and big brands if you prepare your website properly.

Getting to the top of a google search is today’s equivalent of hunting for the Holy Grail for many people. But there are some simple tricks to getting your business or product high up the rankings (page 1) on key search terms. And it’s possible to do it without spending a penny.
1. Understand where the demand is […]

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3 Powerful Tips For Blogging Beginners To Achieve Success In A Short Time

Who doesn’t want to become successful in the field of blogging?

For many, blogging “success” could be reaching out to the right audience or getting more traffic or becoming popular… or it could be as simple as making enough money to pay their bills.

For me, it’s helping my readers to become their own bosses.

The effort that you put into the initial days of blogging defines how fast you can reach the heights of success. […]

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OPTIMOVE AUTOMATION SOFTWARE FOR BUSINESS MARKETING

To earn and maintain reputation is a major objective of marketer. He therefore tries to make his brand famous both in local market as well as international market. This objective is achieved by adopting effective marketing strategies and to target customers and audience appropriately.

 
Different types of marketing tools and software’s are available online to make marketing less complicated process and it also consists of optimove. Optimove is marketing software which provides a framework specially to online companies. It helps in making personalization process more easy and beneficial. […]