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5 Easy-To-Use Blog Post Formats

If you’re starting a new blog for your business, you probably have done a lot of research on how to write blog posts. You’ve probably come across all different kinds of posts, everything from other businesses like yours to Buzzfeed’s top 10 cat gifs of the week. It can be a bit overwhelming. Every blog post is different, and you may not know which styles and formats to emulate. […]

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Twitter vs Facebook: Which is Really Better?

Choosing the right social media platforms for your business to have a presence on is absolutely critical to the success of your online marketing strategy.

When it comes down to it, most businesses choose to incorporate Facebook and/or Twitter into their social media marketing strategies.

These are the two social media powerhouses with some of the highest numbers of active users. […]

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HOW TO BUILD AN AUTO-RANKING TWITTER LIST WITH WORDPRESS

My team and I recently built an awesome list template on WordPress that ranks a set of Twitter users based on follower count. It allows a content writer to easily add a list of Twitter handles, and generate a well designed post.

The first piece of content we created with it generated a 1,212% increase in traffic to our site. Check out the tutorial below if you’re interested in building it as well. […]

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Does your Business really need a Website or can you just rely on Social Media?

Bespoke websites can cost from as little as £99 to thousands of pounds, so should small businesses abandon them in favour of Social Media platforms to save time and money? Or does this strategy only work for certain established and niche industries? Are websites really necessary? Social Media sites like Facebook, Pinterest and Twitter are free, easy to use and update automatically and provide a ready audience for products and services. Why go to all the bother of having a website then?

The Case for Websites

While social media is free and offers a great way to market a business, the functionality of these sites is limited and that is the biggest drawback. There are several things that a website can do that Social Media cannot. Advanced functionality aside, having a website adds online credibility and respectability to your brand. Some larger companies frown upon employees using Social Media during office hours and may even block access to these sites through their firewalls. If you are selling business to business this needs to be taken into consideration. […]

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How to Easily Share Content Across Social Networks

Creating content and getting that content seen are two very different struggles, and marketers know both all too well. Social media has only increased the complexity of these processes, by adding a series of essential channels, each with its own audiences and content types.

Standing out on social media and getting your content seen and shared takes effort and dedication. But with a few key ‘cheats’ and utilising best practices, social media success is within the reach of anyone.

Not every business has the time necessary to have an active social media strategy encompassing the mirriad stands of social media available today.[…]

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15 Social Media Tools That Will Instantly Increase Your Engagement

Nothing could be more demanding and time-consuming than manually running a business.

When you keep having to do everything manually, you will often spend lots of time without achieving very much.

Blogging has many branches, and I bet you already know that all of these branches take time to perfect, especially if you’re someone who values quality (like me).

The primary reason people succeed at internet marketing is that they have all of their tedious tasks systemized with tools.

Social media marketing, for example, takes up a hell of a lot of time. How can you possibly do all of it manually? […]