After putting a ton of thought into your sales offers, it can be disheartening to have customers abandon the shopping cart at the point of sale. However, the problem might not be in your offerings, but instead in your web design. To improve your conversion rate and avoid high cart abandonment statistics on your site, adopt some of these best practices in your web design. […]
Creating and launching a website is a great deal. However, if you think that once you launch a website, you’re done, you’re likely to miss quite a lot. A website requires constant care and regular updates. […]
Did you know that 96 percent of brands use Facebook for small business marketing? While it’s rare to find a business these days that does not have a Facebook presence, it certainly doesn’t mean that every business is dominating Facebook marketing.
In fact, the majority of small business owners are not using Facebook to its fullest potential and therefore are missing many of the benefits that social media has to offer. […]
If you’re a business owner in today’s day and age, you understand that launching your brand on social media has the potential to create tremendous awareness for your brand and help you to cultivate lasting relationships with your customers.
Sure, you already know some of the most obvious social media benefits, such as helping you to build credibility with your audience and giving your brand a voice on the internet. […]
As a marketer, you already know the powerful role that color plays in influencing a decision, and this is especially true with a website for small business.
There’s actually a field out there known as color psychology that is dedicated to understanding how color affects human behavior.
According to research from QuickSprout, 90 percent of product assessments that consumers make have to do with color. […]
Pinterest, the virtual inspiration board where users “pin” their interests, as if they were on a bulletin board.
You know this.
However, how much do you truly know about one of the fastest growing social media platforms this decade has seen? […]
The ability for consumers to block social media advertisements is a big challenge that today’s marketers are faced with.
And with the recent rollout of iOS 9, Apple users can now easily download ad blockers for their iPhones and iPads.
What does this mean for your business? […]
Imagine how effective your business could be on social media if you approached these networking sites like an agency would.
Because there are so many moving parts with social media, many businesses get overwhelmed and can’t maintain a clear vision of how they want to execute their social media marketing strategies. […]
25 Amazing Video Marketing Statistics for 2017
Video marketing in 2017 is set to be huge mainly due to the expected impact of the videos in terms of convincing the target audience and overall consumer community. Professional advertisers have targeted video marketing as a mode of engaging the target population and these amazing statistics signify why videos are bound to take over in 2017.
45% of online community watch more than an hour of videos […]
Many entrepreneurs have made a habit of using their personal social media accounts to promote their businesses.
While an entrepreneur and his business are essentially one in the same, it’s a best practice to have separate personal and business social media accounts.
This is especially true for Facebook, as having a separate Facebook business pageoffers a number of benefits, such as having access to Facebook Insights tools, boosting SEO, and increasing the overall awareness of your brand. […]