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6 Web Design Tips to Reduce Shopping Cart Abandonment

After putting a ton of thought into your sales offers, it can be disheartening to have customers abandon the shopping cart at the point of sale. However, the problem might not be in your offerings, but instead in your web design. To improve your conversion rate and avoid high cart abandonment statistics on your site, adopt some of these best practices in your web design. […]

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3 Small Businesses That Crush Their Competition on Facebook

Did you know that 96 percent of brands use Facebook for small business marketing? While it’s rare to find a business these days that does not have a Facebook presence, it certainly doesn’t mean that every business is dominating Facebook marketing.

In fact, the majority of small business owners are not using Facebook to its fullest potential and therefore are missing many of the benefits that social media has to offer. […]

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5 Amazing Social Media Benefits You Probably Never Thought Of

If you’re a business owner in today’s day and age, you understand that launching your brand on social media has the potential to create tremendous awareness for your brand and help you to cultivate lasting relationships with your customers.

Sure, you already know some of the most obvious social media benefits, such as helping you to build credibility with your audience and giving your brand a voice on the internet. […]

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How to Use the Psychology of Color to Create a Killer Website for Small Business

As a marketer, you already know the powerful role that color plays in influencing a decision, and this is especially true with a website for small business.

There’s actually a field out there known as color psychology that is dedicated to understanding how color affects human behavior.

According to research from QuickSprout, 90 percent of product assessments that consumers make have to do with color. […]

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25 Amazing Video Marketing Statistics For 2017

25 Amazing Video Marketing Statistics for 2017     

Video marketing in 2017 is set to be huge mainly due to the expected impact of the videos in terms of convincing the target audience and overall consumer community. Professional advertisers have targeted video marketing as a mode of engaging the target population and these amazing statistics signify why videos are bound to take over in 2017.

45% of online community watch more than an hour of videos […]

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How to Create a Facebook Business Page

Many entrepreneurs have made a habit of using their personal social media accounts to promote their businesses.

While an entrepreneur and his business are essentially one in the same, it’s a best practice to have separate personal and business social media accounts.

This is especially true for Facebook, as having a separate Facebook business pageoffers a number of benefits, such as having access to Facebook Insights tools, boosting SEO, and increasing the overall awareness of your brand. […]