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Website Design: Using Landing Pages to Boost Social Media Conversions

Do you want to get a better ROI from your social media marketing efforts?

A very effective way to accomplish this is to direct your targeted social media traffic to relevant landing pages on your website.

This could be done in the form of social media advertising, call-to-action buttons that you are using on your social media pages, or links that you include in social media posts. […]

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Does your Business really need a Website or can you just rely on Social Media?

Bespoke websites can cost from as little as £99 to thousands of pounds, so should small businesses abandon them in favour of Social Media platforms to save time and money? Or does this strategy only work for certain established and niche industries? Are websites really necessary? Social Media sites like Facebook, Pinterest and Twitter are free, easy to use and update automatically and provide a ready audience for products and services. Why go to all the bother of having a website then?

The Case for Websites

While social media is free and offers a great way to market a business, the functionality of these sites is limited and that is the biggest drawback. There are several things that a website can do that Social Media cannot. Advanced functionality aside, having a website adds online credibility and respectability to your brand. Some larger companies frown upon employees using Social Media during office hours and may even block access to these sites through their firewalls. If you are selling business to business this needs to be taken into consideration. […]

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15 Social Media Tools That Will Instantly Increase Your Engagement

Nothing could be more demanding and time-consuming than manually running a business.

When you keep having to do everything manually, you will often spend lots of time without achieving very much.

Blogging has many branches, and I bet you already know that all of these branches take time to perfect, especially if you’re someone who values quality (like me).

The primary reason people succeed at internet marketing is that they have all of their tedious tasks systemized with tools.

Social media marketing, for example, takes up a hell of a lot of time. How can you possibly do all of it manually? […]