It was fascinating to hear about this year’s Young Guns entries’ businesses, the experiences they’ve had and the challenges they’re facing. Congratulations to all who attended the event; the creative, media and technology team at haysmacintyre never fail to be impressed by each awards year cohort and this year was no exception. […]
25 Amazing Video Marketing Statistics for 2017
Video marketing in 2017 is set to be huge mainly due to the expected impact of the videos in terms of convincing the target audience and overall consumer community. Professional advertisers have targeted video marketing as a mode of engaging the target population and these amazing statistics signify why videos are bound to take over in 2017.
45% of online community watch more than an hour of videos […]
Many entrepreneurs have made a habit of using their personal social media accounts to promote their businesses.
While an entrepreneur and his business are essentially one in the same, it’s a best practice to have separate personal and business social media accounts.
This is especially true for Facebook, as having a separate Facebook business pageoffers a number of benefits, such as having access to Facebook Insights tools, boosting SEO, and increasing the overall awareness of your brand. […]
If you spend any time on Facebook, it’s hard to miss the number of video ads that have been appearing in newsfeeds lately.
That’s because Facebook is pushing to become a real contender for the online video platform throne, and CEO Mark Zuckerberg is continuing to make video a huge focus for the social media giant. […]
Small business website design is a hot topic for many business owners, and they are faced with the difficult decision as to whether they should build their own website or hire a professional company to handle this critical aspect of marketing for them. […]
Do you want to get a better ROI from your social media marketing efforts?
A very effective way to accomplish this is to direct your targeted social media traffic to relevant landing pages on your website.
This could be done in the form of social media advertising, call-to-action buttons that you are using on your social media pages, or links that you include in social media posts. […]
Quite often these days I get asked to explain the core components in the Duct Tape Marketing small business marketing system. The key word in that last sentence being system – yes marketing is a system just like making it, fixing it, shipping it, and paying for it is, we just don’t treat it as such. […]
I read somewhere that Intuit, the makers of QuickBooks and Quicken, have a practice they call “follow me homes” that allow them to go into an actual customer’s home and watch them install their software and get it set-up. They find that often, the way they designed a screen or instruction may not be the way a user actually interacts with it. […]
StringBean introduces itself with the slogan, “The 4K featherweight framework”. Now, I wasn’t exactly skeptical. Despite the prevalence of massive CSS and HTML frameworks (you know which two I mean), there are plenty of tiny frameworks about. I’ve seen and tested many, and even used one or two of them for live projects.
There are a few things that separate good from great, a fine line between just getting through, and being truly effective. This applies to almost anything, and especially web development.
So what does being effective in web development mean? What are the habits that you need to develop to become great? Let’s take a look: […]