Running a business takes a lot of hard work, time, and skill. You’re great at the business part, but how about your marketing? Social media is the best way to get the word out there about your business, but it may not be your strong suit. Outsourcing your content creation can be the best way to market yourself effectively in the online marketplace, without sacrificing your own time on the effort. If you’re thinking about outsourcing your content creation, try out these nine tools. […]
After putting a ton of thought into your sales offers, it can be disheartening to have customers abandon the shopping cart at the point of sale. However, the problem might not be in your offerings, but instead in your web design. To improve your conversion rate and avoid high cart abandonment statistics on your site, adopt some of these best practices in your web design. […]
Salesforce DX enables modern development workflows on the Salesforce platform. It makes team development, version control, and continuous integration easier than ever. Migrate your existing projects to Salesforce DX today using the easy steps described in this post and watch the pull requests come in! […]
Making money with your website is definitely possible. There are a number of different ways that you can make money, but the easiest is through the pay-per-click model.
With PPC advertising, ads will be displayed on your website and you will be paid whenever someone clicks on them. Companies are paying Google (and other search engines) to advertise through their ad network. Google then automatically chooses relevant sites within their network on which to place their ads: this could be your website. […]
Creating and launching a website is a great deal. However, if you think that once you launch a website, you’re done, you’re likely to miss quite a lot. A website requires constant care and regular updates. […]
Did you know that 96 percent of brands use Facebook for small business marketing? While it’s rare to find a business these days that does not have a Facebook presence, it certainly doesn’t mean that every business is dominating Facebook marketing.
In fact, the majority of small business owners are not using Facebook to its fullest potential and therefore are missing many of the benefits that social media has to offer. […]
If you’re a business owner in today’s day and age, you understand that launching your brand on social media has the potential to create tremendous awareness for your brand and help you to cultivate lasting relationships with your customers.
Sure, you already know some of the most obvious social media benefits, such as helping you to build credibility with your audience and giving your brand a voice on the internet. […]
As a marketer, you already know the powerful role that color plays in influencing a decision, and this is especially true with a website for small business.
There’s actually a field out there known as color psychology that is dedicated to understanding how color affects human behavior.
According to research from QuickSprout, 90 percent of product assessments that consumers make have to do with color. […]
Pinterest, the virtual inspiration board where users “pin” their interests, as if they were on a bulletin board.
You know this.
However, how much do you truly know about one of the fastest growing social media platforms this decade has seen? […]
The ability for consumers to block social media advertisements is a big challenge that today’s marketers are faced with.
And with the recent rollout of iOS 9, Apple users can now easily download ad blockers for their iPhones and iPads.
What does this mean for your business? […]