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What advanced SEOs need to know about algorithm updates

Times have changed. Gone are the days of yearly algorithm updates that would upend the search results and leave us scrambling. These days, it’s common to see ranking and traffic changes on a daily or weekly basis — and when it comes to algorithms, Google rarely even confirms updates. In fact, according to Olga Andrienko, Head of Global Marketing at SEMrush, of the 28 updates SEMrush tracked this year, only two have been confirmed by Google. […]

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4 Reasons Why Every Blogger Needs To Write A Book

Imagine you have a friend who excitedly tells you that he’s learning to cook. Every day he spends hours planning out recipes, buying ingredients, chopping, grilling, and seasoning until he finally has the perfect creation.

And then, after all of his hard work, he takes a few bites and throws away the rest.

Frustrating, right? […]

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Brand24 Review: Monitor Your Brand On Social Media And Beyond

Part of building a thriving online business is knowing what people are saying about your products or services. Maybe you have avid followers you didn’t know you had, or maybe there’s an unsatisfied customer somewhere yelling about how bad your product is.

The problem is that most businesses don’t have the time, resources, or knowledge needed to put a monitoring system in place. Most often, customer service associates are left with the task of damage control without knowing how they can prevent this kind of thing from happening again. […]

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Pixel Caffeine WordPress Plugin: Create Facebook Custom Audiences In A Breeze

Marketing on Facebook is not the same anymore.

Unlike a few years back, when Facebook pages used to be completely free and one could rely on driving decent traffic from them, we can’t rely on driving a lot of organic traffic from Facebook pages.

This is why most bloggers have started taking the help of paid promotions on Facebook in order to have their articles reach their target audience. […]

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9 Tools to Outsource Your Content: Graphic, Text and Video

Running a business takes a lot of hard work, time, and skill. You’re great at the business part, but how about your marketing? Social media is the best way to get the word out there about your business, but it may not be your strong suit. Outsourcing your content creation can be the best way to market yourself effectively in the online marketplace, without sacrificing your own time on the effort. If you’re thinking about outsourcing your content creation, try out these nine tools. […]

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6 Web Design Tips to Reduce Shopping Cart Abandonment

After putting a ton of thought into your sales offers, it can be disheartening to have customers abandon the shopping cart at the point of sale. However, the problem might not be in your offerings, but instead in your web design. To improve your conversion rate and avoid high cart abandonment statistics on your site, adopt some of these best practices in your web design. […]