Times have changed. Gone are the days of yearly algorithm updates that would upend the search results and leave us scrambling. These days, it’s common to see ranking and traffic changes on a daily or weekly basis — and when it comes to algorithms, Google rarely even confirms updates. In fact, according to Olga Andrienko, Head of Global Marketing at SEMrush, of the 28 updates SEMrush tracked this year, only two have been confirmed by Google. […]
MOVE OVER, FAKE NEWS. COLUMNIST DAVID RODNITZKY TAKES A LOOK AT FAKE FACTS ABOUT ONLINE MARKETING VENDORS AND WHY GOOGLE’S SEO ALGORITHM ISN’T SEPARATING THE FAKE REVIEW SITES FROM THE REAL ONES.
A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that:
Imagine you have a friend who excitedly tells you that he’s learning to cook. Every day he spends hours planning out recipes, buying ingredients, chopping, grilling, and seasoning until he finally has the perfect creation.
And then, after all of his hard work, he takes a few bites and throws away the rest.
Frustrating, right? […]
Part of building a thriving online business is knowing what people are saying about your products or services. Maybe you have avid followers you didn’t know you had, or maybe there’s an unsatisfied customer somewhere yelling about how bad your product is.
The problem is that most businesses don’t have the time, resources, or knowledge needed to put a monitoring system in place. Most often, customer service associates are left with the task of damage control without knowing how they can prevent this kind of thing from happening again. […]
Marketing on Facebook is not the same anymore.
Unlike a few years back, when Facebook pages used to be completely free and one could rely on driving decent traffic from them, we can’t rely on driving a lot of organic traffic from Facebook pages.
This is why most bloggers have started taking the help of paid promotions on Facebook in order to have their articles reach their target audience. […]
One fine day you decide to start a blog, and you immediately get stuck on the most basic, yet most important questions:
Where should I go to start a blog?
Which blogging platform should I use?
These questions play a significant role for anyone who wishes to get started blogging. […]
Ting! You’ve got one new notification!
How many times in a day do you see such notifications on your mobile phone or your desktop browser?
Those who use apps like Facebook and WhatsApp are already accustomed to these kinds of messages. Most mobile phone apps have some kind of messaging system like this. […]
SEO remains one of the most popular topics on the internet. Why?
Because webmasters are always fighting to get search traffic – the better your pages are optimized for search engines, the more chances you have to rank your content, and the more traffic you’ll drive to your site. […]
Running a business takes a lot of hard work, time, and skill. You’re great at the business part, but how about your marketing? Social media is the best way to get the word out there about your business, but it may not be your strong suit. Outsourcing your content creation can be the best way to market yourself effectively in the online marketplace, without sacrificing your own time on the effort. If you’re thinking about outsourcing your content creation, try out these nine tools. […]
After putting a ton of thought into your sales offers, it can be disheartening to have customers abandon the shopping cart at the point of sale. However, the problem might not be in your offerings, but instead in your web design. To improve your conversion rate and avoid high cart abandonment statistics on your site, adopt some of these best practices in your web design. […]