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How to Create a Facebook Business Page

Many entrepreneurs have made a habit of using their personal social media accounts to promote their businesses.

While an entrepreneur and his business are essentially one in the same, it’s a best practice to have separate personal and business social media accounts.

This is especially true for Facebook, as having a separate Facebook business pageoffers a number of benefits, such as having access to Facebook Insights tools, boosting SEO, and increasing the overall awareness of your brand. […]

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Website Design: Using Landing Pages to Boost Social Media Conversions

Do you want to get a better ROI from your social media marketing efforts?

A very effective way to accomplish this is to direct your targeted social media traffic to relevant landing pages on your website.

This could be done in the form of social media advertising, call-to-action buttons that you are using on your social media pages, or links that you include in social media posts. […]