Small business website design is a hot topic for many business owners, and they are faced with the difficult decision as to whether they should build their own website or hire a professional company to handle this critical aspect of marketing for them. […]
Do you want to get a better ROI from your social media marketing efforts?
A very effective way to accomplish this is to direct your targeted social media traffic to relevant landing pages on your website.
This could be done in the form of social media advertising, call-to-action buttons that you are using on your social media pages, or links that you include in social media posts. […]
Quite often these days I get asked to explain the core components in the Duct Tape Marketing small business marketing system. The key word in that last sentence being system – yes marketing is a system just like making it, fixing it, shipping it, and paying for it is, we just don’t treat it as such. […]
I read somewhere that Intuit, the makers of QuickBooks and Quicken, have a practice they call “follow me homes” that allow them to go into an actual customer’s home and watch them install their software and get it set-up. They find that often, the way they designed a screen or instruction may not be the way a user actually interacts with it. […]
StringBean introduces itself with the slogan, “The 4K featherweight framework”. Now, I wasn’t exactly skeptical. Despite the prevalence of massive CSS and HTML frameworks (you know which two I mean), there are plenty of tiny frameworks about. I’ve seen and tested many, and even used one or two of them for live projects.