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Social Media Management for Small Business: 4 Tools to Save You Time

Did you know that the average small business spends approximately 6 hours on social media each week (almost the equivalent of a full work day)?

Typically, social media management for small business is handled in-house by the business owner.

This means precious time that should be spent running the business is often dedicated to social media efforts. […]

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3 Small Businesses That Crush Their Competition on Facebook

Did you know that 96 percent of brands use Facebook for small business marketing? While it’s rare to find a business these days that does not have a Facebook presence, it certainly doesn’t mean that every business is dominating Facebook marketing.

In fact, the majority of small business owners are not using Facebook to its fullest potential and therefore are missing many of the benefits that social media has to offer. […]

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5 Amazing Social Media Benefits You Probably Never Thought Of

If you’re a business owner in today’s day and age, you understand that launching your brand on social media has the potential to create tremendous awareness for your brand and help you to cultivate lasting relationships with your customers.

Sure, you already know some of the most obvious social media benefits, such as helping you to build credibility with your audience and giving your brand a voice on the internet. […]

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How to Use the Psychology of Color to Create a Killer Website for Small Business

As a marketer, you already know the powerful role that color plays in influencing a decision, and this is especially true with a website for small business.

There’s actually a field out there known as color psychology that is dedicated to understanding how color affects human behavior.

According to research from QuickSprout, 90 percent of product assessments that consumers make have to do with color. […]