How To Use A/B Testing To Convert Your Mobile Users

There were 2.6 million apps in the Google Play Store as of December 2016 compared to 1.8 million in 2015.

Such an increase signifies Google’s awareness to become more mobile-friendly. This is why the competition is so stiff, and it’s not just enough to be mobile-present.

To convert your mobile users and reach a good number of app downloads or mobile page visits, you have to learn how to engage new prospects, keep your regular customers satisfied, and make them return to the downloaded app for some advanced services.

It’s not as easy as it sounds.

However, even the slightest change can enhance your app or mobile page performance and boost your overall conversion and retention rates.

The only thing left is to understand what to change.

A/B testing of mobile apps and pages allows us to determine the best version to ignite the highest amount of conversions.

How To Do A/B Testing

It can take you 8 tests before you get statistically significant results, according to AppSumo. But the absence of changes shouldn’t stop you from accepting a succession of failures and coming up with another hypothesis.

Because the value of A/B testing lies in its main advantage – generating actual data and particular metrics to improve your conversion rates.

1. Define your goals and crucial target metrics.

Begin with Google Analytics to find the weak points in your conversion funnel. You can analyze page views, the number of repeat visitors and visits, time spent on your page, and/or the bounce rate of a particular period.

It’s also worth analyzing your visitors’ behaviors on your mobile page using heat maps, form analysis, visitor recordings, and on-page surveys.

For your mobile app, you can use such tools as SplitMetrics, Google Analytics, or App Store Analytics. This behavior analysis will allow you to define areas that should be enhanced to convert a visitor.

After gathering all the data, you should identify the goals of your experiment and what roadblocks need improvement.

2. Formulate a hypothesis.

Developing A/B testing is very scientific. Before you run an experiment, you need to make a plan and formulate a hypothesis.

To ease the process, begin light and answer this question:

  • What will I learn from this test?

After that, you can work according to an algorithm suggested by Optimizely. Focus on three essential components of a strong hypothesis. In the image below, you can see them presented like this:

  • “If____, then____ due to____.”


3. Determine the expected results.

When formulating a hypothesis, concentrate on what you expect to get from this particular experiment.

Is it to:

  • Reduce a churn rate?
  • Engage more prospects to download your app?
  • Encourage your regular customers to buy other services?

Don’t make a random A/B testing just because it’s a popular trend among marketing experts.

After you decide what you can expect from this experiment, you can proceed to the stages of actually conducting a test.

In case you lack some researching skills to begin A/B testing, I do recommend you use these two tools:

1. PickFu


This is a public poll platform which allows you to receive unbiased feedback and opinions on any question you have.

The tool uses the A/B testing approach to deliver you with the best responses and choices.

2. SEMrush

SEMrush is an SEO platform used for running keywords analysis and researching competitors’ keywords based on Google Search and Google AdWords. This powerful tool obtains 35 million keywords and phrases and brings you very accurate results.

Using SEMrush, you can influence sales with SEO, study organic positions of your competitors, and compare SEO metrics from a few sites together.

4. Construct your mobile A/B testing.

If your aim is to test your mobile app, consider two sides. First, you can test your in-app content such as onboarding experience, UI and UX, and CTA buttons, and thus increase your conversion rates.

Second, you may also test your app store pages, landing pages, and ads to improve your acquisition rates.

So, what are the important variables you could test?

Here are four crucial elements for mobile app A/B testing:

  • Headlines
  • Price points
  • App store description
  • Payment gateways

After you create a variation, calculate the duration of a test in relation to the number of monthly visitors, the current conversion rate, and the predicted change in results.

5. Record the results and suggest possible changes.

Though you can actually create more than one variation and take your mobile users through several tests, the results you record can differ in all variations. It may even appear that the original version gives higher conversion rates than others.

However, A/B testing can substantially improve your users’ engagement and bring really valuable results if you suggest better changes and improvements.

The Power And Benefit Of A/B Testing

A/B testing can bring powerful results if done right.

It’s always important to remember why you want to run A/B testing and run your tests according to your ambitions.

With proper testing, you can optimize your sales funnel and convert the most amount of mobile users possible. When that happens, you can run even further tests and optimize everything even further.

Following this guide, there is no limit to how much growth you can sustain.

What kinds of practices do you do when running A/B tests? Let me hear your thoughts in the comments below!

Like this post? Don’t forget to share it!

Related posts

19 Replies to “How To Use A/B Testing To Convert Your Mobile Users
  1. TULIP HIFU療程屬非侵入性及非手術的緊膚修身治療,獲歐盟CE、韓國KFDA、GMP、ISO9001、ISO13485等認證,安全可靠。 Tulip的DUAL HIFU精細技術,對面部和眼部治療特別有效;另外,TULIP FB有的13mm及7mm STAMP蓋印式治HIFU治療頭設計,眼、面以外部位,同時具「造身」效果。TULIP【DUAL HIFU高能量聚焦超聲波平台】【特點】- 非手術、非侵入性緊膚治療- 適用於任何膚色肌膚- 治療更精確、更安全- 備有7mm及13mm治療頭,可收緊腹部、臀部、手臂等鬆弛肌膚 【治療目的】- 緊緻肌膚- 提升輪廓- 減淡皺紋- 重塑輪廓線條- 嫩膚亮肌- 提升下垂眼部- 重塑身體線條 (用於7mm/13mm修身治療頭)- 重點減少脂肪細胞 (用於7mm/13mm修身治療頭)

  2. I actually wanted to write down a brief remark so as to appreciate you for these splendid tips you are posting at this site. My extensive internet lookup has at the end of the day been compensated with useful strategies to talk about with my company. I ‘d assume that most of us website visitors actually are quite lucky to be in a useful community with very many lovely people with valuable methods. I feel somewhat privileged to have discovered your entire web pages and look forward to many more cool minutes reading here. Thanks a lot once again for a lot of things.

  3. I would like to point out my admiration for your kind-heartedness in support of individuals who need assistance with that niche. Your personal dedication to getting the solution up and down appears to be incredibly significant and have in every case made individuals just like me to realize their aims. Your personal important suggestions entails this much to me and especially to my office colleagues. With thanks; from each one of us.

  4. I have to convey my respect for your kind-heartedness supporting those who absolutely need help with that study. Your real dedication to passing the solution all-around appears to be extraordinarily helpful and have continuously enabled regular people much like me to arrive at their aims. Your warm and helpful information indicates a great deal to me and extremely more to my mates. Many thanks; from everyone of us.

  5. A lot of thanks for every one of your effort on this web site. Betty take interest in managing research and it’s really simple to grasp why. We hear all of the lively method you convey very helpful things through the web site and therefore attract contribution from website visitors on this situation then our favorite simple princess is actually becoming educated a whole lot. Have fun with the remaining portion of the year. You’re the one carrying out a brilliant job.

  6. Thank you for every one of your effort on this website. My daughter really likes going through internet research and it’s really easy to see why. A lot of people notice all concerning the lively ways you provide vital ideas on this website and even improve participation from people about this issue while our own girl is in fact being taught a whole lot. Have fun with the remaining portion of the new year. You are always carrying out a dazzling job.

  7. I must point out my gratitude for your kindness giving support to those people who absolutely need help with this issue. Your personal dedication to getting the solution around came to be certainly good and has continually enabled guys just like me to realize their ambitions. Your entire useful recommendations can mean a great deal to me and far more to my office workers. Warm regards; from everyone of us.

  8. I in addition to my pals were studying the great helpful tips located on your web site and so all of the sudden got a terrible feeling I had not thanked the web site owner for them. Those people happened to be certainly excited to see all of them and already have simply been loving these things. Thanks for genuinely quite helpful and for pick out this sort of superior issues most people are really desperate to be aware of. My very own sincere apologies for not expressing appreciation to earlier.

  9. I want to express some appreciation to you just for rescuing me from this type of predicament. As a result of searching through the the net and getting concepts which were not pleasant, I believed my life was done. Living without the approaches to the problems you have fixed by way of your good guideline is a crucial case, and the ones which may have adversely damaged my career if I had not come across your blog post. Your good talents and kindness in dealing with all the pieces was very helpful. I don’t know what I would’ve done if I hadn’t encountered such a solution like this. I can at this moment look ahead to my future. Thanks very much for your skilled and result oriented help. I won’t hesitate to endorse the sites to anyone who needs guidelines about this subject matter.

  10. Thanks so much for providing individuals with an extraordinarily brilliant chance to read critical reviews from this web site. It’s usually very amazing and also jam-packed with a great time for me personally and my office peers to search your website a minimum of thrice in one week to read the latest stuff you will have. And of course, we are certainly satisfied with the unbelievable opinions you serve. Selected two tips in this posting are in reality the simplest we’ve had.

  11. I wish to express some thanks to this writer just for rescuing me from such a difficulty. Just after surfing around throughout the the net and coming across tips which are not productive, I assumed my life was over. Being alive minus the answers to the problems you have fixed as a result of your guide is a critical case, as well as ones that might have adversely affected my entire career if I had not noticed your site. Your own mastery and kindness in playing with all things was very useful. I don’t know what I would have done if I hadn’t encountered such a subject like this. I’m able to at this point relish my future. Thank you very much for your impressive and result oriented guide. I will not hesitate to propose the blog to any person who wants and needs care on this subject.

  12. I’m just commenting to let you know what a useful discovery my cousin’s girl went through reading through yuor web blog. She figured out numerous pieces, with the inclusion of what it’s like to possess a wonderful helping nature to have others really easily gain knowledge of several complex matters. You truly exceeded my expected results. Many thanks for offering those productive, healthy, informative and also cool tips on your topic to Sandra.

  13. Thanks for your whole labor on this web page. Kim really likes carrying out investigations and it is easy to understand why. My spouse and i know all relating to the powerful means you render simple secrets by means of this website and strongly encourage contribution from others on the subject so my girl is really becoming educated a whole lot. Have fun with the rest of the year. You have been performing a wonderful job.

Leave a Reply