Social Media Advertising Confessions: Everything You Need to Know About Ad Blocking

The ability for consumers to block social media advertisements is a big challenge that today’s marketers are faced with.

And with the recent rollout of iOS 9, Apple users can now easily download ad blockers for their iPhones and iPads.

What does this mean for your business?

As a social media advertising company, here is what your business needs to know about ad blockers:

The content that is blocked can vary depending on the type of ad blocker used. 

Ad blockers come in a variety of forms, and the content that is blocked can vary depending on the app used.

Typically, ad blockers will eliminate ads on a website.

However, there are also some ad blockers that will block anything that compromises a user’s privacy, such as blocking the tracking codes that allow marketers to gain information about visitors’ activities on the website.

Ad blockers can change the user experience of your website. 

There are some ad blocking apps that do not replace blocked content with anything else.

That means that if someone using one of these apps visits your website, it may appear that your website is missing content.


In other cases, content will replace the ads that are blocked or if your website designis mobile responsive your content will shift to fill the space.

Prepare to spend more per action as the use of ad blockers increase

The truth is that ad blocking is here and it might be here for good.

Keep in mind that you still run the risk of being charged for ads that reach your audience, but they do not see because of a third party ad blocking application.

This is currently the case for some of the biggest ad platforms.

Google, Youtube, Amazon, and Facebook advertisers will fall victim to ad blockers.

Moving forward, your cost per click and cost per conversion will likely rise.

Ad blocking isn’t the end of your advertising strategy.

This ad blocking scenario may not be as big of a nightmare as you think.

First, ask yourself if your audience is likely to be using ad blockers.

If you’re targeting a tech savvy crowd between the ages of 18 and 29 years of age, there is a much higher chance they are using ad blockers.

Even so, ad blocking is not mainstream enough to make a huge impact on your advertising campaigns.

The avergae amount of impressions that are ad blocked is close to 9.26%

Ad blocking usage also varies depending on browser type.

Blocking rate is found to be highest among Firefox users (17.81%), followed by Safari (11.30%) and Chrome (10.06%).

Internet Explorer averages at 3.86%; probably due to the fact that most of the older population uses it.

Considering there are over 4 billion people in the world, your odds for social media advertising success still look pretty good.

Related posts

9 Replies to “Social Media Advertising Confessions: Everything You Need to Know About Ad Blocking
  1. 用CO2激光完美的波長與熱作用比例,強大的熱作用可以使陰道粘膜中的膠原纖維、彈性纖維、網狀纖維及有機基質大量增生重塑;CO2的微脈管作用原理使陰道血管重建,血流量增加,細胞功能活躍,進而使陰道緊緻,分泌作用增強、敏感度提高,使陰道恢復年輕、健康狀態。

  2. 我們彩用國際及美國食品及藥物管理局FDA認可的CO2 激光儀 Lutronics® Spectra SPR, 具安全性, 準確度高 . 二氧化碳激光可安全地去除皮膚上的癦痣、肉粒、疣、老人斑等問題。此激光的幼細光束可準確及直接地將要去除的組織氧化,過程快捷,傷口細小及乾淨,對周圍的皮膚傷害減至最少。一般1-2次就可永久去除。

  3. Sponsored posts and reaching audiences organically is also a continuous solution when ad campaigns do make as big of an impact as a business needs it to.

Leave a Reply