Web design is the core of the digital web experience. Web design determines how sites look, how they function, how they relate to the overall brand narrative, and so much more. Companies like WSI are the best web designers Northern Ireland has to offer, but many people are tempted to forego professional web design services in favor of the DIY approach. While this may work in some circumstances, hiring the pros will almost always yield better results.
The reasons why might not be immediately apparent to someone who isn’t a professional web designer, or who has not used these services before. With so many DIY options and templates available, one may wonder what professional web designers actually bring to the table in 2016. This is a short sighted perspective in almost every case. Professional web designers are still lightyears ahead of the ready-made competition. Here’s why.
1. Web Designers Create From Scratch. For people concerned with authentic brand identity, the fact that web designers work from the ground up will be encouraging. Templates are made for the masses. They are usually meant to be inoffensive, and appealing to a broad array of “normal” tastes. If you want your brand to stand out from the pack, you want a website that is tailor made to the needs of your brand. The alternative is trying to shoehorn your brand into a visual setting that doesn’t really work for it. This will compromise the integrity of your brand, putting it in the hands of designers who created the template style without any thought to you or your company.
2. Web Designers are More Affordable Than You Think. There are many web designer/developers who can create a website all by themselves, often working with any budget. Web design agencies have the additional benefit of working fast, because of the team effort involved. It may cost more to hire an agency per hour, but there will be fewer hours billed because the job will be completed faster. Most individuals and agencies want to work with clients they enjoy, on projects they are interested in. If you have such a project, a good web design provider will likely work within your budget.
3. Websites Made By Designers Can Be Changed Later. Just like ordering a pair of nice shoes made by hand, a real website can be taken apart and reassembled, anytime in the future. Web design created from the ground up is a real piece of construction. With ready-made templates, your options for revising the site later are extremely limited. A real website can evolve and grow according to your needs. You may not know what future needs you’ll require of your site. Better to set yourself up with a site that can change as needed.
There are a lot of reasons to go with a real web designer or web design agency, rather than trying to create a good website all on your own. If you are curious about further benefits, contact a web designer and discuss their value propositions.