9 Logo Design Trends To Keep An Eye On In 2017

Regardless if you are a marketer, content writer or a designer, your work is influenced both by the general principles governing the business communication and by the trends, which influence it year after year. Nowadays, an effective branding is more important than ever and logo design trends change rapidly.

As a company’s logo is the first visual element the potential customers interact with, the designers focus on creating logos that leave an everlasting impression, pass the test of time and convey the message of the brand in a way that resonates with the customers in the best way. And it’s a normal thing, as long as the businesses become more personal.

In the same time, in order to face all these challenging demands, the designers need to be more innovative, more creative and more inclusive. Even if the philosophy that stands behind the logo design never changes, trends have a huge importance. They inspire new and innovative ideas, helping the designers to create timeless and distinct, but still modern and contemporary logos.

As we said in the “9 graphic design trends you need to be aware of in 2017”, this is the year when we are witnessing a growing desire for counterbalancing the doubt with authenticity and simplicity. And we can see this not just for general graphic design trends, but also for web design, packaging, print design and especially for logo design trends.

That said, let’s take a closer look at the logo design trends that define 2017. Some of them are new, other are older trends that confirmed the last year and will become more popular in 2017.

1. Hand drawn logo designs

Hand drawn logo designs are not new. Because they emanate warmth, credibility, charisma and authenticity, they connect the brands with their customers at the intimate level and have been popular for years for some food and HoReCa industries, like wine shops, restaurants and coffee shops. The design of hand-drawn logos feels fresh, comforting, human and grounded, putting the brand in a special spotlight and attracting the attention of the customers. As the custom tailored fonts are a very special asset for the design industry and play the main role in this situation, the typography is the focal point you should focus in this particular case. In addition, I think we will also see an intense usage of the colors and color tones as a likely evolution of this trend.




2. Line art in logo design

Although it is a general concept that can be met in many industries related to design (as graphic design, interior design, architecture, fashion and so on), minimalism has multiple facets. In their graphic work, designers use clean and simple imagery and text in order to create a strong message, regardless if it’s about web design, print design packaging design and, the most important, logo design. Business people have been recently in love with this minimalist technique for logo designs, as it is very simple and it blends both text and image perfectly. The style consists in using a line with unchanging thickness that goes on like a twisted wire and draws a clear distinction between the generic colored logos and mono lines. If you pay more attention to these logo designs, you will be surprised by the crisp, clear and clean look they give you.


3. Negative space 

Becoming more popular in 2016, the negative space logo design has not reached its full potential yet; and for sure, it will be a break-out trend this year. The style of this logo design is based on using the dual-imagery, where positive and negative space complete and compete each other for attracting the viewer’s attention. And by “cutting” Images out of negative space, the designers can create true masterpieces. It is a design style that, used properly, conveys your message immediately and makes your logo stand out from the crowd. That’s the main reason for which designers will continue to play with the negative space and will continue to explore it, in order to get a deeper understanding of this amazing technique.


4. Minimalism


In an industry where the general trend is to create big, bold and more complexed logos in order to attract the attention of the audience, the simple logo designs stand out from the crowd and catch the eyes of the customers.

As Leonardo Da Vinci said, “Simplicity is the ultimate sophistication”1. Therefore, this trend, focused on removing unnecessary details and keeping just the essential, is so appreciated by both designers and customers. Excepting the incredible clarity of the minimalist logo designs, they are also practical and purpose-driven, conveying the message immediately.

Minimalism is expected to keep its popularity this year through simplicity and will also extend into the future with the minimal colors and effects.


5. Form simplification


In this time, when the flat design and minimalism gain more popularity, many brands are moving to simplification of their logos. Like minimalism, this trend will also affect the logo designs in 2017 and in upcoming years.

With simplified logos, brands make room for clearness in their visual communication, trying to portray uncluttered aesthetics and connect with the audience regarding clarity and precision.

Take a look at these visually busy logos that were exchanged for streamlined, simple designs.


6. Stencil typography


A visual hierarchy is a great way to create catchy and memorable logos, and the stencil fonts are excellent tools to use when your logo design concept requires the attention of your target audience. They have a strong, classic and defined vibe, being used to drive a point or emphasize a message. With the abundance of stencil fonts that could be found online, if you want to use them for your logo design project, all you have to do is to simply choose a font that is the best fit for you.


7. Geometric shapes


Geometric shapes are highly effective not only for general graphic designs, but also for logo designs and they have been trending maybe from the beginning.  In the last years, we have seen increasing the usage of geometric shapes, the designers being fascinated especially by unconventional geometric patterns. For example, both symmetrical and asymmetrical colorful polygons dominated last year and simple geometric shapes are expected to be the highlight of 2017.

If you want to create stylish and unique logos, by using simple geometric shapes is one of the best choices.


8. Overlapping gradients


Overlapping is a relative new design technique, where simple geometric forms overlap to create unique, clean and elegant style for your brand identity. Although at the beginning it has been used mostly for animal-related logos, along the time, overlapping became more popular and gained its recognition among the world’s leading brands.  Even if gradients were once considered as bold combinations and vibrant colors to add volume and depth, nowadays, they are all about simplicity.

Logo designers can achieve this goal by leveraging flat material design colors and muted colors. Due to its rising popularity, overlapping gradients is becoming a top logo design trend in 2017.

9. Animation

One of the most exciting trends this year is moving parts, which introduces both logo design variation in printed materials and web-based animated GIFs. In the age of video and mobility catching up, moving parts is one inspiring logo design trend that is sure to catch on with multiple brands and companies.

This trend is very similar to the cinematography trend where the moving parts logo attracts attention more than the static, providing a strong surprising element that can attract anyone’s interest.





Bottom line:

The above inspiring logo design trends are just few of the hottest trends that will continue in 2017, and even some years beyond. In addition, I’m sure the designers will also surprise us with fresh ideas and improved styles.

But the most important thing for creating a unique and remarkable logo is to choose that direction which suits the sensibilities of the brand you are designing for, as well as its future scope, before opting for a particular style.

Related posts

23 Replies to “9 Logo Design Trends To Keep An Eye On In 2017
  1. 來自瑞士的Teosyal®透明質酸,是由世界第三大以透明質酸為基礎的TEOXANE藥廠研發。Teosyal ®Redensity II® 是專門為眼部肌膚而設計的透明質酸。屬於半鏈結透明質酸的Redensity II® ,輕微吸濕力可減少水腫。 半鏈結透明質酸的柔軟度較高,於注射之後不會產主粒狀問題。可撫平中度皺紋,主要用於淚溝、額紋、手部填充、木偶紋、豐唇、耳珠、太陽穴、人中、面頰填充、虎紋

  2. 全「身」趨勢!LSD真空無痛技術,無需使用冷凍啫喱,比傳統激光脫毛更安全,更舒適,更快捷。腿部背部永久脫毛,只需15分鐘!最快激光脫毛科技 配以22x35mm 及 9x9mm 治療機頭,比其他品牌之24mm為大,覆蓋肌膚範圍更廣。 因而更能縮短療程時間及次數。專為亞洲皮膚而設 因應不同膚色設定不同能量,無論膚色較深或較白均適用 最舒適及最有效的激光脫毛體驗 (與755nm及1064nm作比較) 設真空脫毛技術 LUMENIS LightSheer® Desire 激光脫毛儀備有真空脫毛技術,令激光能量更集中聚焦,達至更快及更有效之療程效果。精雕五官-Juvederm-透明質酸

  3. I want to express some thanks to the writer just for rescuing me from this type of condition. Right after scouting throughout the internet and obtaining thoughts that were not powerful, I was thinking my life was well over. Living devoid of the answers to the issues you’ve sorted out through the article content is a crucial case, as well as ones which could have badly damaged my career if I had not come across your web site. Your main skills and kindness in controlling every item was vital. I am not sure what I would’ve done if I hadn’t come across such a point like this. I am able to at this moment look ahead to my future. Thanks a lot very much for the high quality and sensible help. I will not think twice to refer your web sites to any person who needs to have care about this matter.

  4. I am just writing to make you understand of the fine experience my wife’s daughter encountered reading through your web site. She figured out a lot of issues, which include how it is like to have an ideal helping nature to let men and women smoothly master several multifaceted subject matter. You truly surpassed our desires. I appreciate you for providing these practical, healthy, edifying as well as unique tips about this topic to Jane.

  5. I precisely needed to thank you very much yet again. I am not sure the things that I would have followed without the entire information discussed by you about such topic. It actually was a distressing difficulty for me personally, however , being able to view the skilled fashion you treated the issue forced me to jump over contentment. I’m just thankful for the service as well as wish you know what a powerful job you are undertaking educating the mediocre ones with the aid of your blog post. I know that you have never got to know any of us.

  6. I precisely had to say thanks yet again. I am not sure the things I might have accomplished without the entire ways shown by you concerning this area of interest. It was actually an absolute distressing difficulty in my view, however , witnessing the very specialized approach you handled it forced me to weep with contentment. I’m happier for your service and wish you comprehend what a powerful job you are getting into educating some other people through the use of a site. I know that you’ve never encountered all of us.

  7. My spouse and i got absolutely comfortable John managed to complete his investigation through your ideas he got from your very own weblog. It’s not at all simplistic to just choose to be releasing secrets and techniques which usually most people could have been selling. And we all take into account we have got the blog owner to be grateful to for that. All of the explanations you made, the straightforward website navigation, the relationships you can help to create – it’s got mostly astounding, and it is aiding our son and us do think this article is interesting, and that’s incredibly fundamental. Thanks for the whole thing!

  8. I’m just writing to let you know what a magnificent encounter my wife’s child encountered studying your site. She figured out some pieces, most notably what it’s like to possess an incredible giving mindset to make many more completely know precisely several specialized things. You actually exceeded her expectations. I appreciate you for providing the useful, safe, revealing and also cool tips on this topic to Evelyn.

  9. I actually wanted to write a note in order to appreciate you for these splendid guidelines you are showing at this website. My prolonged internet investigation has now been compensated with reasonable concept to go over with my colleagues. I ‘d assert that most of us readers are undoubtedly blessed to live in a notable site with very many lovely individuals with insightful secrets. I feel somewhat fortunate to have encountered your weblog and look forward to some more fabulous minutes reading here. Thank you once more for all the details.

  10. I’m commenting to let you be aware of what a perfect experience my princess gained browsing your site. She came to find plenty of pieces, with the inclusion of what it’s like to have a marvelous giving character to have most people really easily fully understand specified extremely tough subject matter. You truly exceeded readers’ expected results. Many thanks for distributing those necessary, healthy, informative and even cool tips on your topic to Lizeth.

  11. I want to voice my passion for your generosity giving support to visitors who really want help on this area. Your special commitment to passing the message throughout ended up being rather beneficial and have really enabled many people like me to achieve their goals. Your warm and friendly instruction can mean a lot a person like me and a whole lot more to my fellow workers. Best wishes; from each one of us.

  12. I must get across my affection for your generosity giving support to individuals who require guidance on the content. Your real commitment to passing the solution around has been particularly productive and has without exception made those much like me to attain their dreams. The informative suggestions entails a great deal a person like me and far more to my office workers. Regards; from each one of us.

  13. I together with my buddies have already been studying the excellent strategies from your website and all of the sudden I got an awful suspicion I never expressed respect to the web blog owner for them. My ladies happened to be absolutely joyful to read them and have sincerely been having fun with these things. Appreciate your genuinely simply thoughtful and then for selecting certain tremendous resources millions of individuals are really desirous to discover. My honest apologies for not expressing gratitude to you earlier.

  14. I would like to express my thanks to the writer just for rescuing me from such a situation. Because of browsing through the world wide web and meeting things which were not productive, I thought my life was gone. Being alive without the presence of strategies to the difficulties you have sorted out by means of your main review is a critical case, as well as ones which could have in a wrong way affected my entire career if I had not come across the blog. Your own personal know-how and kindness in dealing with all the stuff was vital. I am not sure what I would have done if I hadn’t encountered such a solution like this. I can also at this moment look ahead to my future. Thanks for your time very much for your expert and sensible help. I will not hesitate to recommend your blog post to any individual who will need direction about this matter.

  15. My wife and i got very ecstatic that John could conclude his preliminary research via the precious recommendations he made from your web site. It is now and again perplexing to just happen to be handing out instructions which usually people have been making money from. And now we consider we have the blog owner to thank because of that. The entire illustrations you made, the easy blog menu, the relationships your site assist to promote – it is mostly powerful, and it’s leading our son in addition to us imagine that the article is thrilling, which is certainly seriously serious. Many thanks for the whole lot!

  16. I together with my guys appeared to be examining the best suggestions located on your web site and then immediately developed an awful suspicion I never expressed respect to the blog owner for those tips. Those guys came so passionate to read all of them and now have honestly been using those things. Thank you for actually being well thoughtful and then for obtaining certain beneficial themes millions of individuals are really needing to be informed on. Our own honest regret for not expressing appreciation to you sooner.

  17. My wife and i ended up being so comfortable Jordan could finish up his homework while using the ideas he obtained from your blog. It’s not at all simplistic to simply always be making a gift of tips that many a number of people may have been making money from. And we all discover we have got you to give thanks to for that. The type of explanations you’ve made, the easy site menu, the friendships your site help to foster – it’s all astonishing, and it is aiding our son in addition to the family reckon that this article is satisfying, and that’s really essential. Many thanks for the whole lot!

Leave a Reply