7 Ways to Use Facebook for Marketing

Facebook continues to be the reigning champ of social media sites, as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion.

In this post we will be looking at seven ways you can use Facebook for marketing.

Whether you’re a big corporation or a small local biz, Facebook is a powerful marketing tool – it’s a great space to keep customers informed, develop brand identity, and broaden your reach.

1. Making the Most of Your Facebook Business Page

A Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business’s personality and character.

Your Facebook business page is a great spot to develop your brand identity and show your human side. Facebook is where you can loosen the tie a bit – don’t be afraid to be funny.

Ultimately you should consider what your key audience would want to see. Share social media images, links, videos, anything, as long as it is connected to your business and it seems like something your target audience would enjoy.

In addition to hilarious videos of dogs walking in tiny shoes, a store specializing in footwear might also post an article about how to measure your foot size accurately, what kind of shoe inserts are best for different sore feet woes, etc. A nice mix of humor, educational resources, and posts about your store updates is ideal.

RELATED: 45 Fabulous Facebook Advertising Tips

2. Facebook Advertising: Classic Ads

Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These classic ads are referred to more specifically as Marketplace Ads. They include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website.


Implementing Facebook advertising into your Facebook marketing strategy is one possible technique for increasing likes or driving website clicks.

Facebook advertising features include:

  • Demographic targeting by Facebook user data on age, location, education, and interests.
  • The ability to set ad budgets.
  • Ad testing, in which multiple ad versions can be run simultaneously in order to compare ad designs and setup.
  • Built-in ad performance measurement tools.

Facebook doesn’t release information about their ad CTRs, so it’s difficult to know how successful Facebook ads really are. In our Facebook Ads vs Google Display Ads Infographic, we found that Facebook ads generally have a CTR of 0.051%, and an average CPC of $0.80; however, a business’s Facebook advertising cost can vary a lot depending on the targeting options set and competition.

Using Facebook advertising to increase your “Likes” can be very beneficial – once a user likes your page, they essentially become followers of your business page, and your posts will appear on their Facebook news feed.

This results in more users interacting with you and your brand, forming relationships that may end up translating to conversions in the future.

3. Hosting Facebook Contests

Running Facebook contests, sweepstakes, or promotions is another Facebook marketing tactic that can increase fans and brand awareness.

When conducting a Facebook contest, be aware that contests can’t be hosted through Facebook itself (meaning you can’t ask for likes as entries, have people write answers in the comments, etc.) Businesses must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page.


There are plenty of paid tools to help you do this, as well as some free ones. Shortstackoffers a number of free contest templates, so long as your page has under 2,000 likes. Pagemodo also has a free option. Many third-party Facebook contest apps offer free versions, but your options with them are limited.

4. Facebook Promoted Posts

Facebook Promoted Posts let Facebook page owners pay a flat rate in order to have their individual Facebook posts reach a certain number of users, increasing a specific post’s reach and impressions.


Some businesses have asked – why should I have to pay to ensure that my post is seen by users who are my followers? If a user has liked my page, they should always see my posts on their news feed, shouldn’t they? The answer to this question is no, because it assumes that users spend every waking moment of their life on Facebook’s news feed. For the health and safety of your Facebook fans, we hope this isn’t true!

If a fan of yours happens to be looking at their news feed when you post your story, they are likely to see it, but even then there is no guarantee if their news feed is swamped by other posts. That’s where Promoted Posts comes in – it ups your chances of being seen on a user’s news feed. Facebook Promoted Posts are shown to existing fans, with an added option to reach friends of fans.

Promoted Posts are easy to set up – just click the button beneath any of your page posts.

While the flat rate simplifies the process, Promoted Posts lack the targeting options offered by other Facebook ads.

5. Sponsored Stories

Sponsored Stories are a type of Facebook ad that shows a user’s interactions, such as a Facebook like, to the user’s friends.

Sponsored Stories seeks to capitalize on the “word of mouth” marketing concept. If a user sees that three of his friends like a certain page, he is more inclined to pay attention. The goal of Sponsored Stories is to have a user take the same action as their friends. Advertisers can choose to show friends “likes” if they want more page likes, show friends who have “claimed this offer” if a business wants more users to claim offers, etc.


While the action performed by a friend liking a page or claiming an offer is automatically posted in a user’s news feed, these posts easily get overlooked. Sponsored Stories get preferred positioning, capable of appearing in news feeds and the right side bar. Sponsored Stories is also the only ad format available on mobile devices.

Sponsored Stories don’t only apply to likes or offers – they can be used with any Facebook Open Graph app. If a friend has just installed Scramble With Friends on Facebook, Sponsored Stories can show users that their friend has just played the Scramble game, with an invite to “challenge them,” “play with them,” or any similar variation.

Facebook claims that Sponsored Stories have 46% higher CTRs and 20% lower CPCs than regular Facebook ads, making them a very serious strategy for marketing on Facebook.

Facebook Sponsored Stories can be created easily through the Facebook ad create flow. Open Graph Sponsored Stories with a customized call to action require advertisers to use a third-party provider.

6. Facebook Open Graph

Facebook Open Graph lets businesses label a user’s action with their app. Billions of interactions are posted with Facebook Open Graph every day.

Businesses can create third-party apps that connect to a user and post a notice on Facebook when a user performs a specific action with the app. Facebook’s Open Graph allows for creative interactive options outside of the standard “like” and “comment.” Posts can suggest that users “listen,” “taste,” “read,” – it’s up to businesses to get creative.

Virtually any time a site or app prompts users to sign in to Facebook, it has something to do with connecting the user with the Facebook Open Graph.

Spotify is a great example of how Facebook Open Graph becomes a powerful Facebook marketing tool.



Notice that users are given a variety of options – they can like the song their friend is listening to, listen to the song themselves, or star it as a favorite in Spotify.

Open graph actions like these are unique enough to stand out from the cluttered craziness of a user’s news feed.

Many Facebook games make frequent use of Facebook open graph actions, posting a notice when a user has completed a level or won an achievement.


Open graph actions are being categorized as a new type of consumer story, taking advantage of the word of mouth phenomenon. Open graph posts are more meaningful to users because they are being generated by a familiar friend, not simply a brand, making them the latest and greatest of Facebook marketing tools.

7. Facebook Exchange (FBX)

Facebook Exchange lets advertisers take advantage of ad retargeting on Facebook through real-time bidding. Advertisers can target audiences based on web history data – when a user visits a product page on a retailer’s website, but fails to make a purchase, the retailer can then display an ad for that same product on Facebook with FBX.

While Facebook retargeting ads were only relegated to the side columns, recently these ads have been allowed to appear in news feeds, the most valuable Facebook real-estate. This is great news for FBX advertisers, since response rates for news feed ads are 10 to 50 times higher than that of ad placements in the right column.


So how do Facebook Exchange ads perform? The CTR for Facebook Exchange ads is 40% lower than for other web retargeting ads, like those offered by the Google Display Network. Other retargeting ads are also cheaper, with price per unique clicks costing 80% less than Facebook retargeting ads. Still, in terms of cost-per-impression and cost-per-click, FBX ads are considerably cheaper, so the monetary benefits depend on your business’s needs. These numbers are also subject to change as FBX ads begin to appear more often in the news feed.

Related posts

21 Replies to “7 Ways to Use Facebook for Marketing
  1. 商業貸款 擁有完善的財務安排應付資金需求及現金周轉,是您業務成功的關鍵。工銀亞洲可以為您度身訂造財務組合,讓您充分把握業務發展機會。為協助貴公司妥善理財,配合個別業務營運的不同需要,我們提供一應俱全的服務,從日常透支以至不同形式的融資安排等等,應有盡有。商業/工業融資 我們提供各類型的信貸服務,包括透支、商業/工業借貸、樓宇按揭貸款、履約保證金、各項擔保及發票及期票貼現等,並由資深的客戶服務經理提供個人跟進服務,全心全意與您建立長遠的合作關係。

  2. TULIP HIFU療程屬非侵入性及非手術的緊膚修身治療,獲歐盟CE、韓國KFDA、GMP、ISO9001、ISO13485等認證,安全可靠。 Tulip的DUAL HIFU精細技術,對面部和眼部治療特別有效;另外,TULIP FB有的13mm及7mm STAMP蓋印式治HIFU治療頭設計,眼、面以外部位,同時具「造身」效果。TULIP【DUAL HIFU高能量聚焦超聲波平台】【特點】- 非手術、非侵入性緊膚治療- 適用於任何膚色肌膚- 治療更精確、更安全- 備有7mm及13mm治療頭,可收緊腹部、臀部、手臂等鬆弛肌膚 【治療目的】- 緊緻肌膚- 提升輪廓- 減淡皺紋- 重塑輪廓線條- 嫩膚亮肌- 提升下垂眼部- 重塑身體線條 (用於7mm/13mm修身治療頭)- 重點減少脂肪細胞 (用於7mm/13mm修身治療頭)童顏針

  3. Venus Legacy™是第一個,也是唯一一個得到美國食品藥品監督管理局批准,利用4D™技術結合多極射頻(RF)、磁力脈衝、變量脈衝VariPulse™技術(VP)和實時熱力反饋的設備,這使Venus Legacy™能夠提供一個既安全又無痛的療程,並取得理想效果。Venus Legacy™的療程為所有類型的肌膚提供一個100安全和無痛的美容過程,並針對面部、頸部及身體各處,提供以下即時和持久的效果 非手術塑型 減少橙皮紋 減少皺紋 減少皮下脂肪 收緊肌膚高強度聚焦超聲波療程

  4. Thanks a lot for providing individuals with an exceptionally breathtaking opportunity to read articles and blog posts from this web site. It can be so cool and also full of fun for me and my office mates to visit the blog the equivalent of thrice in 7 days to learn the fresh guidance you have got. Of course, I’m just always amazed concerning the beautiful things served by you. Some two ideas in this posting are in truth the most suitable we’ve had.

  5. Thank you so much for giving everyone remarkably pleasant chance to discover important secrets from this site. It is often very nice and packed with fun for me and my office fellow workers to search your blog at a minimum 3 times a week to read the latest items you have. And indeed, we’re actually impressed concerning the splendid thoughts you give. Selected 3 points in this article are definitely the most efficient I have had.

  6. I and also my buddies were studying the excellent recommendations located on the website and then all of the sudden developed a terrible suspicion I never expressed respect to you for them. The boys had been for this reason glad to read through all of them and now have in actuality been having fun with these things. Appreciation for being well thoughtful as well as for getting this kind of quality issues millions of individuals are really wanting to learn about. My very own sincere apologies for not expressing appreciation to sooner.

  7. I would like to show appreciation to the writer just for bailing me out of such a trouble. As a result of researching through the online world and getting solutions which were not productive, I thought my entire life was well over. Living minus the answers to the issues you have solved as a result of your main guideline is a critical case, and those which may have in a wrong way affected my entire career if I hadn’t come across your site. Your good mastery and kindness in maneuvering every aspect was helpful. I’m not sure what I would have done if I hadn’t discovered such a subject like this. It’s possible to now look forward to my future. Thanks for your time very much for your expert and result oriented help. I won’t think twice to endorse the sites to anybody who ought to have recommendations on this subject matter.

  8. I precisely wanted to appreciate you all over again. I do not know the things I would’ve made to happen without the entire opinions revealed by you about that theme. Previously it was a real frustrating difficulty in my opinion, however , coming across a new specialized fashion you handled it forced me to weep with fulfillment. I am grateful for the information and as well , have high hopes you comprehend what a powerful job your are doing instructing people through a site. I’m certain you’ve never come across all of us.

  9. I’m just writing to let you know what a nice encounter my friend’s child undergone using your blog. She figured out many details, which included how it is like to possess a wonderful coaching mindset to get the rest without hassle know specified tortuous things. You truly exceeded readers’ desires. Many thanks for churning out such good, trusted, revealing not to mention fun thoughts on this topic to Sandra.

  10. I truly wanted to type a brief word to be able to appreciate you for all of the awesome tricks you are placing at this website. My particularly long internet research has at the end been recognized with high-quality ideas to write about with my neighbours. I ‘d believe that many of us website visitors actually are undeniably lucky to be in a remarkable place with very many perfect individuals with valuable hints. I feel pretty grateful to have come across the website and look forward to many more fun times reading here. Thanks a lot once more for everything.

  11. Thank you so much for giving everyone remarkably pleasant chance to read from this site. It’s always very ideal and full of a lot of fun for me and my office co-workers to visit your site more than thrice every week to find out the fresh issues you will have. Not to mention, I am just always impressed with the impressive things served by you. Some 1 areas in this article are certainly the very best I’ve had.

  12. I simply desired to thank you very much all over again. I’m not certain the things that I would’ve achieved in the absence of the hints shown by you directly on such topic. This was a frustrating difficulty in my position, however , understanding a skilled mode you solved the issue made me to weep with contentment. I’m happy for your work and even hope you realize what a powerful job you were putting in teaching other individuals all through your webblog. More than likely you have never met all of us.

  13. I want to show some appreciation to you just for rescuing me from this particular predicament. Right after exploring throughout the the web and seeing techniques that were not powerful, I assumed my life was done. Living devoid of the approaches to the problems you have fixed through this article content is a critical case, as well as the ones which might have badly damaged my entire career if I had not noticed your blog post. The training and kindness in handling all things was priceless. I am not sure what I would’ve done if I hadn’t come upon such a point like this. I can at this point relish my future. Thanks so much for this expert and sensible guide. I won’t be reluctant to propose the blog to anyone who will need tips on this subject.

  14. Thank you a lot for giving everyone an exceptionally marvellous opportunity to check tips from this website. It is often very pleasant plus packed with a lot of fun for me personally and my office fellow workers to search your web site nearly three times per week to read the fresh things you have. And indeed, I am actually amazed considering the incredible strategies you give. Selected 4 areas in this posting are really the very best we’ve had.

  15. I want to express my love for your kindness giving support to those individuals that should have guidance on this one situation. Your very own commitment to getting the message along had been remarkably functional and have continually empowered those like me to get to their targets. Your entire interesting key points implies this much to me and substantially more to my mates. Many thanks; from all of us.

Leave a Reply