Magento is an open source PHP based ecommerce platform. Magento is widely regarded as the most search engine friendly ecommerce platform available in the market. It has various robust features and provides extraordinary flexibility to e-commerce store owners.  Magento, with its powerful blend of highly scalable design and wide ranging support network, can give you the ultimate ecommerce solution.

Magento Development was a very popular career choice in last few years and will remain so in 2018. Magento has some extraordinary features which is the reason that companies will be hiring Magento developers in 2018. Let us discuss some of these reasons in detail.

Open Source

Magento is a free open source ecommerce platform built using PHP and other open source tools. Due to these technologies and open source means that Magento as a platform has several distinct advantages over the competition. This platform is highly adaptable and could be modified endlessly to support project requirements. Magento platform guarantees a robust performance and enhanced security for merchants and developers due to open source platform.

Made for Ecommerce

Magento was created to be an e-commerce platform unlike WordPress and other CMS platforms. Some of the most common e-commerce features of Magento include User Dashboards, Inventory Management, Advanced Shipping and Supplier Management. It also allows bundling of products, built in cross sells and upsells capabilities, CMS options, Newsletters and so on. In addition, Magento is designed to ensure that it is easy to use and work with.

Easy Integration

Most of the CMS platforms have core functionalities but not all problems are solved within the system. They often need other apps or plugins to make the platform easier to work upon. The Magento platform comes with the advantage of having an online shopping platform that can be easily integrated with ready made plugins and apps from other developers.

No hosting related restrictions

Unlike Shopify and Volusion which are actual ecommerce platforms, Magento allows you to choose the hosting solution of your choice. This way you could select the best hosting solution provider that fits your requirements and your budget. Similarly, when it is time to migrate your store, there are no restrictions on when and where you could host your store.


Websites cannot afford to load slowly anymore. Users want web pages to load instantly or they get bored and move on to the next website. Given this, you need a solution that is on top of its game, collects all the data, and so on. Magento enables you to cache data, gives you all the tools to make sure you succeed in the ecommerce space and retrieves data in no tim. It uses Varnish for most of these things and has created a name for itself over the years as one of the best ecommerce platforms.

Default Responsive design

The share of mobile devices in global ecommerce transactions is rapidly growing and soon it will surpass all other device classes. Taking this into consideration, Magento incorporates HTML5 capabilities, ensuring that the storefront has a responsive design that caters flawlessly to mobile devices. In addition, Magento offers features such as Griding, image scaling, AV capabilities, gesture controls, drag-and-drop, etc.

Magneto offers a lot of functionalities that help developers create the perfect store for their clients. The tools available in Magento ease out the problems of showcasing products, online transactions, discounts management to name a few areas where Magento outperforms the competition. These are also the reasons companies are looking for experts in Magento Developers. We can thus be sure that Magento Development will be a wise career choice in 2018.

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