Marketing of products and services using digital technologies just like the internet, mobile phones, and digital advertising is called Digital marketing. This technique of marketing is so much efficient these days that approximately every production company and service provider is using digital marketing to promote their business.
Digital marketing is the combination of some marketing techniques that are used for the business promotion purposes. Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, content campaign, Social Media Optimization (SMO), and Social Media Marketing (SMM) are common digital marketing techniques in online advertising technology. Just like the online advertising, now digital marketing is extended to non-internet marketing such as TV channels and mobile phones in the form of commercials and SMS and MMS respectively. Here are few reasons that will prove that why digital marketing training is necessary for modern times.
Because digital marketing is more cost effective than traditional marketing:
Small businesses have very little resources and even capitalization. Therefore, digital marketing provides them with better and cost-effective marketing channel that delivers positive and beneficial results.
According to Gartner’s digital marketing spend report, 40% business owners claimed to get considerable saving by using digital marketing methods for promoting their products and services.
According to HubSpot, digital marketers got better Cost-Per-Lead (CPL) as compared to other marketing methods.
Because digital marketing help generates better revenues:
The internet is the rocket fuel for the small and medium level companies. Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues.
According to Google, companies that use digital marketing strategies have 2.8 times better revenue growth expectancy. Small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business.
Because your customers are on social media, and digital marketing helps you reach them:
Perhaps the most important on our list of benefits of digital marketing is this. No matter what industry your business is in, there’s a good chance that your buyers are spending their time on social media channels like Facebook or Twitter. According to eMarketer, 2.34 billion people, or about one-third of the earth’s population, uses social media platforms regularly.
Digital marketing helps you reach these engaged consumers. Not only are you able to publish and promote unique content on these social sites, but you’re also able to reach consumers through advertising. Social media platforms like Facebook offer sophisticated targeting options that help you reach the consumers who are most likely to be interested in your products or services.