It has never been easier to build an online presence than today. Even online stores today are mimicking the experience of the brick and mortar stores with product displays, and images very close to the real thing. eCommerce merchants understand that the online shopping experience has to go beyond the simple product browsing and shopping cart functionalities. In order to keep today’s informed customer engaged, they have to use informative content to make their online store interesting to shop in. While the product display is important, it is equally important to have great content to complement the product for better customer engagement. The content becomes the primary spokesperson in an eStore. Retailers such as Marks & Spencer and bike retailer Wiggle are showing how to engage with their customers by giving them the relevant advice that they need. In order to do so, they have to employ a powerful Content Management System(CMS) to deliver consistent experiences. However, CMS is not exclusively about content. It also needs to deal with a range of complex functions without compromising on usability for those in charge of managing and updating content. The question then is, with a plethora of CMS options out there, how can you ensure that you are making the right choice? […]
Scrum is a flexible and collaborative way to manage a software project. It’s a framework that lets you move quickly and pivot easily when needed.
While scrum is favored among many technology leaders, what makes it so attractive for managing projects? Below, technology executives from Forbes Technology Council explain how and why adopting agile methods can help your team achieve their goals.
Bespoke websites can cost from as little as £99 to thousands of pounds, so should small businesses abandon them in favour of Social Media platforms to save time and money? Or does this strategy only work for certain established and niche industries? Are websites really necessary? Social Media sites like Facebook, Pinterest and Twitter are free, easy to use and update automatically and provide a ready audience for products and services. Why go to all the bother of having a website then?
The Case for Websites
While social media is free and offers a great way to market a business, the functionality of these sites is limited and that is the biggest drawback. There are several things that a website can do that Social Media cannot. Advanced functionality aside, having a website adds online credibility and respectability to your brand. Some larger companies frown upon employees using Social Media during office hours and may even block access to these sites through their firewalls. If you are selling business to business this needs to be taken into consideration. […]
You might be wondering — why do I need a website? It can seem like a bit of a luxury when you are just starting a business. And even some local businesses don’t really see the need. Not only that, but a website can seem like an intimidating and complex thing to build, especially when you have no experience with them.
Luckily there are professionals who can help you out, and make the process a fun and easy one, instead of a painful and scary one. But before you even get to that point, you need to understand why you should really have a website.
Why it is perhaps one of the most fundamental things you need for your business. Everyone is looking for you online — the whole world is on the internet.[…]
Creating content and getting that content seen are two very different struggles, and marketers know both all too well. Social media has only increased the complexity of these processes, by adding a series of essential channels, each with its own audiences and content types.
Standing out on social media and getting your content seen and shared takes effort and dedication. But with a few key ‘cheats’ and utilising best practices, social media success is within the reach of anyone.
Not every business has the time necessary to have an active social media strategy encompassing the mirriad stands of social media available today.[…]
As a digital marketing agency, you want to serve your clients with the best web design service and provide them the results they want for their business while also growing your revenue. But, do you need to do everything by yourself? No, you don’t.
While you can expand your expertise in the digital marketing field, this doesn’t mean you have to do all the work for your client’s website design. This is why we created our outsource web design services , to give your agency the tools and expertise you need to make your web design process easy, provide the capabilities to scale your business, and increase your revenue. […]
Nothing could be more demanding and time-consuming than manually running a business.
When you keep having to do everything manually, you will often spend lots of time without achieving very much.
Blogging has many branches, and I bet you already know that all of these branches take time to perfect, especially if you’re someone who values quality (like me).
The primary reason people succeed at internet marketing is that they have all of their tedious tasks systemized with tools.
Social media marketing, for example, takes up a hell of a lot of time. How can you possibly do all of it manually? […]
As you are reading this post, I can assume that you are interested in earning money from AdSense.
Is that right?
Well, AdSense is an excellent way to make money online. However, to earn money from AdSense, you need to optimize things like ad placement, ad color & lots of other things.
You can always use any of these AdSense WordPress plugins, but there are many dedicated premium WordPress themes which help in increasing AdSense revenue.
These themes are created specifically to get a higher CTR on your ads and make sure your content is generating the highest paying ads. […]
Wouldn’t you like a perfect (and free) solution to import articles from Google Docs into WordPress?
Most of us write articles using the WordPress editor or desktop editors like Open Live Writer, Blogo, Desk, or another. But, what do you do if you need to get an article from someone else?
In my nine years of blogging, most users prefer sending articles (guest posts) using Google Docs or they send a usual .docx file. […]
Earlier I have shared a guide on moving WordPress site manually and it was one of the most read tutorials of ShoutMeLoud. Today, I’m extending the series by adding a new way to migrate WordPress site to new server and this time; it will be easier than the last time.
I have tried and tested this method on few of my sites, and migration happened within few minutes and without any problem.
In this guide, I will be taking help of a free WordPress plugin call Duplicator, which let you migrate WordPress site in few easy steps. You can use this plugin to: […]